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We are aware that we have competition. Stiff competition. But we also have the tools to take it head on. At O2C we follow the traditional model of advertising, AIDCA, which we believe captures the essence of marketing communications brilliantly. |
| » Attention: Creating awareness about the product. | |
| » Interest: Generating interest about the product / service among exclusive clientele. | |
| » Desire: Inculcating a desire for the product through interactive and innovative advertising. | |
| » Compulsion: Compelling the client to interact with us through user-friendly strategies. | |
| » Action: Eliciting a response. |
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